Moments after the Super Bowl ended on Sunday night, The New York Times answered the question that so many in marketing and media had been asking for weeks: Who made the egg that racked up 10 million followers in one month and more than tripled the previous record for engagement on a single post?
The answer: Chris Godfrey, a creative at The&Partnership in London.
The next questions were how this independent side project turned into a partnership with streaming service Hulu, what that brand looked to gain from the project, and why the big reveal turned out to be a PSA about mental health and the stresses of social media rather than an ad for any Hulu product.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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