For One Day, Hulu Is Picking Up the Tab for Adweek Readers

Start your week without the paywall at

hulu adweek free paywall initiative
Check out all the great reporting across Adweek today for free, courtesy of Hulu. Illustration: Trent Joaquin; Photos: Hulu
Headshot of Eva Kis

As a lowly editorial assistant, Aidy Bryant is hustling to break into the publishing world on the Hulu series Shrill. So it’s fitting that the streaming service is making journalism more accessible for everyone.

For today only, Hulu is offering everyone free access to all of Adweek’s stories and videos. Like Hulu, Adweek is supported by subscribers so we can create great content like our top stories today, including how Giphy and Oracle are turning GIFs into ad tech and our guide to the best new broadcast TV shows worth your time this fall.

Normally, we offer readers five free stories a month to get a taste—just like Hulu offers a free trial period for new members.

Today is also the start of the United Nations’ Climate Change Summit, and if you’re concerned about the future of our planet, so are we. Adweek was the only trade magazine to take part in the Cover Climate initiative, which urged publications around the world to write stories about sustainability and the climate crisis in the lead-up to the U.N. conference. All of our climate-related stories are available to read—for free, anytime—at

Now, like June in the Hulu original series The Handmaid’s Tale, you can take on the world with the knowledge you’ll find in Adweek—or just get the latest on the fried chicken wars. We won’t judge.

If you like what you read and want to subscribe to Adweek, sign up here for just $8 for eight weeks.

@thisiskis Eva Kis is the online editor at Adweek.