Huge Promotes Lisa De Bonis to CEO, Replacing Mat Baxter

Baxter has stepped down from the role he's held since 2021 for family reasons

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Creative consultancy Huge has a new CEO as Lisa De Bonis steps into the role formerly held by Mat Baxter, who led Huge through its structural reorganization and investments in artificial intelligence after taking the reins in 2021. Baxter is leaving the company to return to Australia for “family reasons.”

De Bonis previously served as chief product officer at Huge. In that role, she led the deployment of multiple Huge products and tools including Huge Live and its Creative Capital Index.

De

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in