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A lot of people I know are starting agencies, and a lot of them come to me for advice on public relations—asking something like, “How do we get our share of the attention before we have the clients or the work?”
Don’t think about PR yet, I tell them. You’re not ready for it. The best thing you can do is sit down together with your partners and talk over the big stuff: what you want to do, how you want to do it, and who you want to do it for.