Brands' Silence Hurts Agencies. PR Is a Win for Both

Agencies are inclined to speak through their work—what happens when their clients won’t let them?

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

The PR person for a beloved brand once pulled me aside and scolded me for a tweet I’d posted on an agency account about our work for them. The issue was the word “created.”

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