Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
The PR person for a beloved brand once pulled me aside and scolded me for a tweet I’d posted on an agency account about our work for them. The issue was the word “created.”
“You didn’t create this,” she said, pointing at the house-sized structure we’d conceived of, designed and built for them. “You need to understand you’re not the marketing geniuses around here. We are.”
Agencies are inclined to speak through their work—it’s the language they use best.