How This Sports and Entertainment Brand Shop Became a Major Player

From the Super Bowl to Celebrity Apprentice


Specs

Who: (L. to r.) Iciri Rai, global account director; vp, partnership marketing Chris Farrell;  svp, integrated marketing Mandy O’Donnell; President and CEO Ben Sturner; COO Chris Brown; Patricia Jorge, general counsel
What: Sports and entertainment sponsorship agency
Where: New York

When it comes to crafting fun and engaging sports and entertainment executions for brands, Leverage Agency has it nailed. It counts NFL Alumni as a client, has worked with Dancing With the Stars and the U.S. Open, and executed a Super Bowl event for PepsiCo’s Sabra hummus in 2013, declaring it the “Official Dip of the NFL.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the January 30, 2017, issue of Adweek magazine. Click here to subscribe.