3 Agencies That Are Moving Away From the Traditional AOR Model

Expanded content needs and tighter budgets fuel innovation

A picture of people building high rises
Agencies of record are undergoing a continual disruption. Getty Images

Amid massive shake-ups to how audiences consume content, clients and agencies alike are searching for the best way forward.

This story first appeared in the Sept. 30, 2019, issue of Adweek magazine. Click here to subscribe.
@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.