3 Agencies That Are Moving Away From the Traditional AOR Model

Expanded content needs and tighter budgets fuel innovation

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Amid massive shake-ups to how audiences consume content, clients and agencies alike are searching for the best way forward.

Marketers have seen their need for content rise exponentially to meet audiences on a host of platforms. Traditional agencies are struggling to keep up with such demands while also seeing budgets shrink. At the same time, these industry disruptions have led to opportunities for a new breed of agencies that claim to represent an alternative to the old model.




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This story first appeared in the Sept. 30, 2019, issue of Adweek magazine. Click here to subscribe.