How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity

An outsized impact on careers and lives

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The “coaching tree” is a familiar phenomenon in football. Much like a family tree, some of the most successful coaches in the sport can trace their lineage back to a legend who gave them the chance to earn their keep. In advertising, the theory of the coaching tree is pertinent as some of advertising’s earlier leaders counted Bill Bernbach and David Ogilvy as not only legends but as key mentors.

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