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Attendance may have been down—and not solely due to Publicis’ decision to (mostly) sit out the festival—but many at the Cannes International Festival of Creativity this year noticed a positive change.
PHD Media worldwide strategy and planning director Mark Holden told Adweek he thought it was good that Cannes was “a bit smaller this year,” with “a refocus on what’s really important, which is creativity.”
In recent years, Holden said, he felt the festival had become too large.
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