How One L.A. Agency Is Cracking Open a Window Into Chinese Consumer Data

Hylink’s Radix platform seeks greater transparency into the huge market

An ad for San Francisco's tourism board analyzed by Hylink's newest platform. Hylink

In digital marketing, when getting a view of even the most rudimentary audience figures, there is a relative amount of democratization in tools available. The smallest companies, with even a tiny amount of spend, have at least some level of third-party data access to understand consumer behaviors and campaign performance.

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@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.