Voice

How My Bicultural Identity Helped Me Balance My Dual Life as a Marketer and Consumer

It gave me a unique perspective to navigate between the two

A man is pointing to a white board lecturing his colleagues
Growing up Asian-American offered two unique perspectives into marketing.Getty Images
By Roger Chang

May 1, 2019

Marketers today are arguably better equipped than previous generations, with the data, tools and technology to create richer experiences than ever before. And yet many of us face the same challenges.

Roger Chang

Roger Chang is a senior brand strategist at Heat.

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