Creative Disruption

How Harmon Brothers Created a $100,000 Campaign for Its ‘Poop to Gold’ Contest Winner

Agency pulls back the curtain on its latest social push

The Harmon Brothers created this campaign for GoTread free of cost. Harmon Brothers

By Kyle O’Brien

December 14, 2020

For those who have never walked through the creative process of making an ad, Harmon Brothers has happily pulled back the curtain, and it did so for the winner of a contest it hosted to produce a free video campaign.

Kyle O’Brien
@kobrie kyle.obrien@contractor.adweek.com Kyle O’Brien is a freelance writer for Adweek and editor of AgencySpy.
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