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Running a digital marketing campaign is complex enough. What if you added a constantly shifting, multi-tiered regulatory environment?
Welcome to marketing a cannabis brand, where success depends on hard work, good counsel and clever use of technology.
Jeremy Agers, director of demand generation at MyRemede, is making it work. His startup CBD brand partnered with ad-tech firm Centro to grow its presence. Tyler Kelly, president of Centro, spoke alongside Agers at Adweek’s Elevate: Cannabis and CBD event Wednesday.