How Agencies Can Retain Clients When a New CMO Comes In

Execs with longstanding client relationships give advice on withstanding disruption

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With each passing year, CMO tenures get shorter. According to the latest Spencer Stuart survey, chief marketing officers are staying in their roles for only 40 months and among the top 100 advertisers in the U.S., the median tenure is just 25.5 months. Each new CMO brings new priorities—and often new agency partners.

“When a new CMO comes in, you have to understand the change is coming,” said John Moore, global CEO of Mediahub. But for many of the agency leaders Adweek spoke with for this story, including Moore, a CMO change is an opportunity for the agency to put itself in a better place.



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