How a Marketing Executive Went From Zero Experience in the Industry to Building Brands

Zev Norotsky knows when to say no to projects


At Enter, an experiential agency founded by Zev Norotsky in 2014 and formerly in partnership with BMF, caffeine’s a big part of the company’s DNA—and not just for the usual reasons. The agency’s Los Angeles headquarters is a coffee shop dubbed Agency Coffee Co., which Enter opened with La Colombe as a partner.

For Norotsky, it’s one of the ways he’s innovated on the agency front. The second? He developed another partnership with 19 York, a holding company based in Sausalito, Calif.

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This story first appeared in the May 13, 2019, issue of Adweek magazine. Click here to subscribe.