How a Chief Purpose Officer Can Bring Internal Alignment to the C-Suite

They'll lay out agency intentions and bridge the gap between CEO and COO

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There is almost ubiquitous agreement among marketers that having purpose is relevant to modern brand building and is bottom line-positive to business growth. This idea of Purpose (with a capital P) has two main approaches, and it is important to understand both in order to resist the temptation to erroneously use them interchangeably.

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