House Industries' Fonts Have Added Style, Swagger and Strangeness to What We Buy for 2 Decades

The Henry Ford Museum looks back on more than 20 years of unusual inspiration

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One afternoon in 2010, Andy Cruz got home, checked his voicemail and heard the sort of thing that most designers only dream of. It went like this:

“Hi. This is Jimmy Kimmel. Sorry for bothering you at home. I just wanted to talk to you about designing a logo for my show.”

For a moment, Cruz thought the call might be a prank. After all, some of his employees at House Industries, the small and decidedly noncorporate design studio he’d founded some 17 years before, got off on stuff like that.



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