HotelTonight Brands the Booking Equivalent of FOMO: FOBO, the 'Fear of Better Options'

Now owned by Airbnb, the service plays up its 'Daily Drop' deal

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Whether you suffer from it or not, you’re likely familiar with FOMO, the fear of missing out. But how about FOBO? That’s the “fear of better options,” and the new HotelTonight campaign leans into the concept to show the consequences of making a poor choice in booking a room.

It could mean that you try to hide in your own suitcase or douse your coffee with condiments. Oh, the humiliation and disgust over paying top dollar.

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