Hertz Sues Accenture for Breach of Contract Over ‘Seriously Deficient’ Web Design Work

Client paid $32 million but claims in suit the firm 'never delivered'

The Hertz logo and the Accenture logo are positioned side by side.
The law firm representing Hertz claimed Accenture's arguments do not 'have any merit.' Getty Images

Hertz, one of the world’s largest rental car brands, is suing former marketing partner Accenture LLP for breach of contract, claiming the company failed to deliver when Hertz hired it to redesign its website and mobile apps.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.