Infographic: How Key Lifestyle Brands Resonate With Millennials, Gen Xers and Boomers
Brand Marketing
Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president [...]
Brand Marketing
The season's most amazing new winter accessory has turned out—for better or worse—to be a deviously clever ad campaign in disguise.
Perspective: Something Borrowed
Brand Marketing
You almost have to feel bad for car-rental companies. OK, wait—not in the fiscal sense. Enterprise Holdings (parent of the Alamo, Enterprise and National brands) did $2.2 billion in business [...]
5 Brands Testing Foursquare’s New Ads
Performance Marketing
Time to look in on how Foursquare’s numerous brand partners are testing "promoted updates,” the geo-social platform’s first-ever advertising product that was launched last week.
Brand Marketing
Can you now rent Lightning McQueen from Hertz? Well, no. Race cars are still not available in the rental company's inventory.