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Infographic: How Key Lifestyle Brands Resonate With Millennials, Gen Xers and Boomers

Brand Marketing

Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president [...]

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Ad of the Day: Hertz

Brand Marketing

The season's most amazing new winter accessory has turned out—for better or worse—to be a deviously clever ad campaign in disguise.

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Perspective: Something Borrowed

Brand Marketing

You almost have to feel bad for car-rental companies. OK, wait—not in the fiscal sense. Enterprise Holdings (parent of the Alamo, Enterprise and National brands) did $2.2 billion in business [...]

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5 Brands Testing Foursquare’s New Ads

Performance Marketing

Time to look in on how Foursquare’s numerous brand partners are testing "promoted updates,” the geo-social platform’s first-ever advertising product that was launched last week.

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Ad of the Day: Hertz

Brand Marketing

Can you now rent Lightning McQueen from Hertz? Well, no. Race cars are still not available in the rental company's inventory.