Infographic: How Key Lifestyle Brands Resonate With Millennials, Gen Xers and Boomers
Brand Marketing
Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president Michael Sussman.
Ad of the Day: Hertz
Brand Marketing
The season's most amazing new winter accessory has turned out—for better or worse—to be a deviously clever ad campaign in disguise.
Perspective: Something Borrowed
Brand Marketing
You almost have to feel bad for car-rental companies. OK, wait—not in the fiscal sense. Enterprise Holdings (parent of the Alamo, Enterprise and National brands) did $2.2 billion in business for Q3 2012 (up 34 percent over last year) and posted profits of $171 million.
5 Brands Testing Foursquare’s New Ads
Digital
Time to look in on how Foursquare’s numerous brand partners are testing "promoted updates,” the geo-social platform’s first-ever advertising product that was launched last week.
Ad of the Day: Hertz
Brand Marketing
Can you now rent Lightning McQueen from Hertz? Well, no. Race cars are still not available in the rental company's inventory.
