Heinz Says It's Time for Hot Dogs and Buns to Be Sold in Equal Number

Packages should have 10 buns and 10 wieners, says cheeky campaign from Canadian agency Rethink


There’s a fairly logical reason why hot dogs are sold 10 to a package and their corresponding buns come only in 8-count bags.* But who cares about food manufacturing history when this gross inequity continues to plague us?

Let’s be clear: Hot-dog-to-bun-ratio is less than a blip on the radar of actual problems, even those facing the barbecuing populace in summer 2021. But it’s an irritating enough truism of consumer packaged goods that Heinz has built a clever campaign around it.

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