Heineken Reminds Fans That Watching Soccer Should Not Be a Solo Endeavor

Sports can bring people together. For the duration of a match, people wearing a team’s colors are allies, and the opposition is the enemy. The fandom community runs deep and is the first step in quite a few friendships. As such, watching sports with friends and other fans is almost always a better experience than watching by yourself. Heineken’s new campaign for the UEFA Champions League focuses on how sports can sometimes feel isolating when you watch without other supporters around. Titled ‘Better Together,’ the 60-second spot from Publicis Italy shows situations where people are forced to watch a game by themselves. Be it at an empty table, out on the sea or just at home with your dog, watching the highest level of soccer on the planet is better as a collective pursuit. [kickout id="1"] The tagline at the end of the spot, which features soccer legend Thierry Henry, works as a nice double entendre with the Champions League itself, and the wit in the ad is clever. The inclusion of Eric Carmen’s “All By Myself” may be predictable and a tiny bit of a crutch, but it actually works well in the narrative's context. The creative is relatively straightforward and could be considered safe, especially in light of the brand’s foibles in March 2018 after Chance the Rapper called out a campaign by Publicis Italy as racist. Moreover, it avoids potentially troublesome tropes, like a stunt in 2016 that could have been considered sexist. Regardless, if you plan to watch a lot of the UEFA Champions League this year, chances are you will see this ad more than just a few times. Hopefully, you have someone to watch with who is just as into the action as you are, and this ad doesn’t keep reminding you how you are viewing the game by yourself. CREDITS: Heineken Sr. Director Global Heineken Brand: Gianluca Di Tondo Global Heineken Integrated Communication and Innovation Manager: Els Dijkhuizen Global Heineken Communication Manager: Ita Bassey Digital Manager Global Heineken Brand: Obabiyi Fagade Sponsorship Manager Global Heineken: Ben Blanco Publicis Italy Global Chief Creative Officer Publicis WW: Bruno Bertelli Chief Creative Officer Publicis Italy: Cristiana Boccassini Global Executive Creative Director: Luissandro Del Gobbo Executive Creative Director: Luca Cinquepalmi Executive Creative Director: Marco Venturelli Senior Art Director: Giulia di Filippo Copywriter: Sara Rosset Head of Strategy: Bela Ziemann International Strategic Planner: James Moore Senior Strategist: Stuart Williams Data Strategist: Ilko Petkov Head TV Production: Mariella Maiorano TV Producer: Michela Fiaschi Worldwide Account Director: David Pagnoni International Client Service Director: Eleni Charakleia International Client Service Director: Patricia Synephias Digital Account Director: Alexandra Stoica Account Supervisor: Barbara Ruscio Levi Account Supervisor: Codruta Arbore Account Executive: Lischa Steiper Production Production Company: Iconoclast Paris Director: Megaforce DOP: Matias Boucard Executive Producer: Charlotte Marmion Line Producer: Lucile Baruchel Production Designer: Arno Roth Costume Designer: Elise Bouquet and Reem Kuzayli Post Producer: John Meunier Editors: Nicolas Larrouquere Post Production Company: MPC Executive Producer: Dafydd Upsdell Sound Engineer: Raj Sehgal (Grand Central Recording Studio London) Digital Publicis Italy Global Chief Creative Officer Publicis WW: Bruno Bertelli Chief Creative Officer Publicis Italy: Cristiana Boccassini Global Executive Creative Director: Luissandro Del Gobbo Executive Creative Director: Luca Cinquepalmi Executive Creative Director: Marco Venturelli Associate Creative Director: Gustavo Lacerda Digital Creative Director: Sandra Bold Associate Creative Director: Arthur Amorim Associate Creative Director: Dan Arango Junior Art Director: Alex Eftimie Junior Copywriter: Anton Kuerschner Head of Strategy: Bela Ziemann International Strategic Planner: James Moore Senior Strategist: Stuart Williams Data Strategist: Ilko Petkov Head TV Production: Mariella Maiorano Digital Video Producer: Sanam Bartoletti Worldwide Account Director: David Pagnoni International Client Service Director: Eleni Charakleia International Client Service Director: Patricia Synephias Digital Account Director: Alexandra Stoica Account Supervisor: Codruta Arbore Account Executive: Lischa Steiper Digital Production Digital Production Company: Iconoclast Studio Paris Director: Jason Yan Francis DOP: Mélodie Preel Executive Producer: Manon Leurent Line Producer: Rémi Farkas Post producer: John Meunier Editor: Philippe Roch Post Production Company: MPC Executive producer - Dafydd Upsdell Post Production producer - Christopher Preston Barnes VFX supervisor- Fraser Cleland Colourist - Peter Oppersdorf

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Heineken Reminds Fans That Watching Soccer Should Not Be a Solo Endeavor

Uefa Champions League is 'Better Together' in this ad from Publicis Italy

Mitch Reames

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Mitch Reames