GYK Antler’s Independent Spirit Shapes Its Client Work

Just ask ESPN, Harpoon Brewery, PayPal or Sweet Baby Ray's

(L. to r.) GYK Antler CCO Michael Wachs, president and CEO Travis York and COO Jennifer Jonsson Courtesy of GYK Antler
Headshot of Sami Main

GYK Antler is a New England-based shop that operates under New Hampshire’s “Live Free or Die” motto.

“Many of the brands we work with have the same kind of independent spirit,” said CEO and president Travis York, a Granite State native who has spent the past decade helping to shape the shop into a digital-first, full-service marketing agency and content studio with offices in Boston and Indian Orchard, Mass., and Manchester, N.H.

GYK Antler’s approximately 100 employees—creatives, media planners, data scientists and even Emmy Award-winning producers—create and execute campaigns for companies like ESPN, Harpoon Brewery, PayPal and Sweet Baby Ray’s.

“What we do for clients, by focusing on what makes them genuine, different and appealing, is what we do for ourselves,” said York.

NH Travel/Tourism—Mt Lafayette Hike 360 from GYK Antler on Vimeo.

This story first appeared in the Oct. 16, 2017, issue of Adweek magazine. Click here to subscribe.

@samimain Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.