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Personalized 3D-printed gummy vitamin maker Nourished has hired social commerce creative consultancy Deft as its first creative agency.
With the global jellies and gummies market estimated at $13.9 billion three years ago and growth predicted at 3.5% to 2025, the sector is expected to continue to grow as a result of the expanding vegan population and rising awareness about the side effects of chocolate consumption.
Launched less than two years ago by its founder and chief executive Melissa Snover to increase consumer interest in health and wellbeing, the company uses its patented 3D printing technology to let consumers create their own personal gummy vitamins.
“The response to our innovative products has been phenomenal; we are going from strength to strength,” explained Snover.
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