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A Vitamin Brand's Itty Bitty Billboards Want You to 'Start Small' With Healthier Living

DTC startup Ritual encourages baby steps over resolutions

A shot of a Ritual billboard that says
DTC vitamin brand Ritual is encouraging baby steps through tiny ads as the new year begins.Ritual
By T.L. Stanley

January 8, 2020

Go ahead and make those sweeping resolutions for 2020, like hitting the gym in beast mode seven days a week and going cold turkey on the drive-through. It’s good to have goals.

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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