GroupM Is Forming a Coalition to Help Brands Better Reach Multicultural Audiences

Disney, Google and Twitter are among the tech and publishing giants joining the alliance

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GroupM is forming a coalition that it says will help brands better adapt to changing U.S. demographics and “assist in developing their audience planning and media strategies accordingly.”

Disney, Google, iHeartMedia, Meredith Corporation, NBCUniversal, Twitter, Univision and Viacom are joining the collective effort, which GroupM has dubbed the New Majority Ready Coalition.

New Majority Ready LLC, a minority-owned marketing and content consultancy founded by Oswald Méndez and Jacqueline Hernández earlier this year, will serve as the “coalition consultant” to assist with creation and development efforts.

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