Greenpeace and Emma Thompson Craft a Touching Story About the Orangutan’s Plight

Mother's animation highlights the products behind the problem

The 90-second spot will also be told through a physical storybook. Greenpeace

With the world’s population of orangutans having declined by half in just 16 years, wildlife advocates are ringing alarm bells about the continued deforestation of the ape’s habitat.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."