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When it was a creative powerhouse and fearsome pitch competitor circa 2007 and 2008, TBWA\Worldwide was the envy of the agency world. Then all that progress seemed to unravel amid internal disarray and an exodus of talent.
But with the arrival of president and CEO Troy Ruhanen in 2014, TBWA has been quietly rebuilding, assembling a strong roster of leaders across its global operation (which it refers to as a “collective,” reflecting the sovereignty given to each office).
And
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