Agency of the Year

Global Agency of the Year: TBWA Is Once Again in a Golden Age of Disruptive Creativity

Under new leadership, the network has created culture-influencing work across the globe.

Jean-Marie Dru (l.), chairman, TBWA\Worldwide, and Troy Ruhanen, president and CEO, TBWA\Worldwide Kevin Scanlon for Adweek

By David Griner

December 2, 2018

When it was a creative powerhouse and fearsome pitch competitor circa 2007 and 2008, TBWA\Worldwide was the envy of the agency world. Then all that progress seemed to unravel amid internal disarray and an exodus of talent.

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This story first appeared in the December 3, 2018, issue of Adweek magazine. Click here to subscribe.
David Griner
@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."
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