Global Agency of the Year: TBWA Is Once Again in a Golden Age of Disruptive Creativity

Under new leadership, the network has created culture-influencing work across the globe.

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When it was a creative powerhouse and fearsome pitch competitor circa 2007 and 2008, TBWA\Worldwide was the envy of the agency world. Then all that progress seemed to unravel amid internal disarray and an exodus of talent.

But with the arrival of president and CEO Troy Ruhanen in 2014, TBWA has been quietly rebuilding, assembling a strong roster of leaders across its global operation (which it refers to as a “collective,” reflecting the sovereignty given to each office).

And

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This story first appeared in the December 3, 2018, issue of Adweek magazine. Click here to subscribe.