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Giant Spoon has made a name for itself in the experiential space with its epic placements for Stranger Things and Halo, but it is more than an experiential agency. With its latest hire, the agency hopes to scale up and compete on an even larger stage as a long-term partner for brands.
Giant Spoon has brought on Noel Cottrell, the former CCO of VMLY&R and Fitzco, as partner and creative chair. In the new role for the agency, Cottrell will sit on the leadership team and oversee the agency’s creative offering which includes vision, structure and business planning.