Fruit of the Loom Turned the Bizarre Stuff Kids Say Into Beautifully Stitched Pillows

The back-to-school campaign made art out of parents' worst nightmares


Fruit of the Loom’s two-track back-to-school effort is turning parents’ social media oversharing into home décor.

Created by CP+B, “Pillows for Posterity” takes those amusing, quirky, hard-to-believe-my-kid-said-that sayings and transforms them into hand-stitched pillows. When mom is missing Lily when she’s back in school, a quick gaze at a pillow that reads “You ruined my life” will curb the separation pangs.

Using the #thingsmykidssay tag, parents can share their kids’ most memorable saying with family, friends and now, the world.

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