Friends Turns 25; Twitter Bots Are Getting More Realistic: Monday’s First Things First

And how to prepare for changes in data privacy

Get an inside look at the new Friends pop-up in Manhattan.

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

Go Inside the Friends 25th Anniversary Experience in New York

The experiential creators at Superfly and Warner Bros. Television Group are breathing new life into Friends for the show’s 25th anniversary. The pop-up experience will run for a month and contains iconic items like the “pivot couch,” Joey’s minister certification and more. Attendees can also check out the dating history of every character and take a walk down memory lane with Rachel’s many, many hairstyles.

How to Start Preparing for Inevitable Changes to Data Privacy

After years of open season for marketers to use consumer data, the tide is turning against data collection thanks to GDPR and the CCPA coming in 2020. As consumers get more control over their data, here are several steps every marketer should take to thrive:

  • Monitor: Have digital and social subject matter experts keep up on trends, attend relevant conferences or events and report back on these on a regular basis.
  • Evaluate: Review current data usage (vendors and internal) and potential impact of new rules.
  • Adjust: Tailor staff, process or media planning to mitigate the negative impact while meeting the minimums for compliance based on evaluations.
  • Train: Put training in place for how to handle/use potentially sensitive data to avoid mistakes with data.

Read more: Here’s what you need to know about the future of personally identifiable information.

Holding Company Plan A and Badger & Winters Back Out of Deal as JCPenney and Agency Split

Plan A describes itself as a “federation of agencies” with centralized account management. It’s roster includes Untitled Worldwide, Twin Studio and Van’s General Store. It was supposed to add Badger & Winters, which would gain an unspecified share of equity in the agency network.

But Plan A and the agency went different directions as a source close to the matter also cited concerns over the amount of the agency’s revenue dependent on the JCPenney account, but the two recently parted ways.

From the magazine archives: Plan A is one of several holding company alternatives out there. Learn more about what makes the alternative models attractive for agencies.

As 2020 Election Nears, Twitter Bots Have Only Gotten Better at Seeming Human

A USC study has found that automated accounts are getting less spammy and better at engagement. The USC team found that the posting habits of 30,000 bots —which overwhelmingly supported Donald Trump—grew more similar to those of their human counterparts during the 2018 mid-term election as bots learned to rein in high-volume spam, better engage with replies and even conduct polls.

Read more: See what else these bots are capable of.

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Ad of the Day: Ford and W+K Celebrate Modern Explorers Who Reach for the Stars—and the Rotisserie Chicken

Being a modern-day explorer isn’t easy. But in its newest ads from agency Wieden + Kennedy New York, Ford says its newly redesigned 2020 Explorer is the perfect vehicle for the complexities of this grand-but-grounded lifestyle.

Watch the other ads in the campaign here.

Career Tip: How to advocate for yourself for a promotion

Elyse Estrada, vp education and experience, Foursquare: Keep a record and timeline of accomplishments and praises. I used to have a folder in my inbox called “brag book” where I would put emails that I was really proud to send or communications from clients or colleagues giving me specific praise on something I did. I would then use it to write my self-review at the end of the year or browse through it when I had a tough day. If you have built up evidence of you going above and beyond or showing a mastery of a subject or skill, it makes it hard to argue that you aren’t deserving.

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