French Ad Agency Rosapark Changes Name to Rosa Paris a Year After Facing Criticism

The firm's white leadership has claimed the name was unrelated to civil rights icon Rosa Parks

Havas-owned creative agency Rosapark has rebranded to Rosa Paris, following through on a pledge made a year ago amid criticism from diversity advocates who felt the agency’s white leadership was using a name referencing U.S. civil rights icon Rosa Parks without demonstrating actual racial inclusiveness.