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Havas-owned creative agency Rosapark has rebranded to Rosa Paris, following through on a pledge made a year ago amid criticism from diversity advocates who felt the agency’s white leadership was using a name referencing U.S. civil rights icon Rosa Parks without demonstrating actual racial inclusiveness.
In the wake of 2020’s murder of unarmed Minneapolis resident George Floyd by police, advocacy group 600 & Rising’s co-founder Nathan Young tweeted an image of the agency’s leadership standing in front of the name Rosapark and called it “advertising’s race problem in one image.”
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