Former Airbnb CMO’s Brand Consultancy Welcomes a New Partner

Jonathan Mildenhall's TwentyFirstCenturyBrand expands leadership team

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TwentyFirstCenturyBrand, or 21CB, the brand and marketing consultancy officially launched by former Airbnb CMO Jonathan Mildenhall in November, has expanded its leadership team with the arrival of a new partner.

Colin Chow joins Mildenhall, who serves as CEO; and founding partners Alexandra Dimiziani and Neil Barrie. As partner, Chow will lead growth, develop strategy and cultivate talent. Jen Randle, who joined 21CB late last year as its first partner, is no longer with the company.

“Colin exudes a real passion for brand building and creative thinking, qualities we look for in every member of our team and especially our leadership,” Dimiziani said in a statement. “His diverse background, spirit of innovation and clear ability to lead will be invaluable as we set out to achieve our mission of one day becoming the most influential brand consultancy. We could not be happier to welcome Colin to the 21CB family and we can’t wait to see what this next chapter has in store.”

Chow joins 21CB after recently leaving MDC Partners brand consultancy Redscout, where he most recently served as CEO. Prior to Redscout, Chow held strategy roles at brand strategy consultancies McKinsey & Company and Sterling Brands. Over the course of his two decades in brand strategy roles, Chow has worked with clients including Google, HBO, Netflix, Nike, Pernod Ricard and Warner Bros. 

“TwentyFirstCenturyBrand has a uniquely strong point of view on brands that resonates with my own beliefs and desire to work with highly purpose-driven brands,” Chow said in a statement. “After meeting the group, I was blown away by their collective smarts, creativity and humanity. I immediately felt that I wanted to be part of this winning team.”

Also joining 21CB’s leadership team as partner is Cam Ferrin, 21CB’s first employee who was recently promoted to the role after leading projects for clients such as Airtime, WeWork and Peloton. Before joining 21CB, Ferrin held a number of client-side brand strategy roles for brands including Coca-Cola, Levi’s, Airbnb and Dropbox.

Update: An earlier version of this story mistakenly reported Jen Randle’s arrival at 21CB in a partner role. Randle arrived at 21CB as partner late last year and has since left the company. 


@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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