Just over a year after announcing his departure from one of the Bay Area’s most prominent unicorns, Jonathan Mildenhall has officially thrown his hat back in the marketing ring.
Today, the former Airbnb chief marketing officer announced the launch of TwentyFirstCenturyBrand, a brand and marketing consultancy that looks to stand out in a business landscape that is “more crowded and competitive than ever,” according to co-founder and managing partner Neil Barrie.
In starting his venture, Mildenhall recruited former colleague Alexandra Dimiziani, who was previously Airbnb’s global marketing director, and Barrie, who had been chief strategy officer at the brand’s former creative agency of record, TBWA\Chiat\Day Los Angeles.
Wieden + Kennedy won the account last September after a competitive review that included heated competition from DDB, and Mildenhall helped onboard them while continuing to consult for the brand.
The new group’s client roster already includes several heavy-hitters in the technology world.
“We are very excited about TwentyFirstCenturyBrand partnering with some of the most inspiring global tech companies as it gives us the opportunity to apply rigorous brand and marketing strategy to build truly influential brands,” read a statement from Mildenhall. “I am so proud that both Alex and Neil have joined me on this audacious journey to build what we expect will become one of the world’s go-to brand and marketing consultancies.”
Those aforementioned brands include Arianna Huffington’s Thrive Global in addition to collective workspace startup WeWork, visual platform Pinterest, domain name leader GoDaddy and Airtime, the video chat startup launched by Sean Parker of Napster fame.
The consultancy aims to help company leaders “cut through the distractions and opposing forces” to build and sustain valuable brands by way of five strategic verticals: Company Mission and Values; Brand BluePrint; Go-to-Market Planning; Marketing Org Design; and Outsourcing Agency Management.
“There’s often a struggle between driving business growth and doing good, but the two aren’t mutually exclusive. At TwentyFirstCenturyBrand we have the unique opportunity to help our clients achieve both” said Dimiziani, adding that the company’s goal is “enabling influential brands to make an even bigger mark today, and establishing new brands that have the potential to be major influencers tomorrow.”
They will face no shortage of competition, but the consultancy’s client list indicates that its co-founders’ shared experience has already proven particularly valuable on the new business front.