Ford Shows Off Electric Mustang With Instagram Augmented Reality Series

The campaign spans 10 video shorts centered on AR models

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Ford is giving a tour of its Mustang Mach-E electric vehicles from the comfort of viewers’ homes using augmented reality.

The automaker launched a series of 10 short Instagram videos this week featuring Ford engineers explaining various aspects of the cars while a 3D visual representation was superimposed in front of the viewer using the app’s AR feature. The campaign, called “Expert in 0-60,” was produced by BBDO.

The shorts allow Instagram users to explore the interior and exterior of the vehicles from various vantage points as the expert narrators guide viewers around the virtual car.

“This isn’t just a brochure or looking at a couple of pictures on the net—you are actually genuinely getting to hear from the engineer that helped shape the car,” said BBDO executive creative director Philip Sicklinger.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in