Ad of the Day

Finally, a Nice Surprise in 2020: Rian Johnson Just Directed an Ad for Pokémon Go

The Star Wars and Knives Out director helmed a spot for Pokémon GO Fest 2020

pokemon-go-rian-johnson — The ad, timed for Pokémon Go Fest 2020, highlights how the game has grown since its 2016 launch.Niantic

By David Griner

July 6, 2020

Hollywood A-list directors are no strangers to advertising, but they tend to surface only for big-budget, long-form cinematic spots.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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