FCB Brazil Names Former Dentsu Creative US Leader Paulo Fogaca Its CEO

He replaces Ricardo John, who held the role since 2019 and announced his departure last year

FCB Brazil will soon have a new CEO, as marketing executive Paulo Fogaca will be returning home to Brazil to take over the reins from Ricardo John, who had been in the role since 2019 and announced his departure in 2023. 

Fogaca will officially begin his tenure at the end of February, reporting directly to FCB Global CEO Tyler Turnbull.

Fogaca was most recently U.S. CEO at Dentsu Creative. Taking the position in late 2022, he was replaced by Abbey Klaassen in late 2023.

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