Diversity, Equity and Inclusion

These Clothes Bear Scars to Show the Resilience of Brazil's LGBTQ+ Communities

FCB Brasil co-created the special collection with designer Isaac Silva

Side-by-side photos: on the left is a close-up of someones abdomen with a purple line down the middle. On the right, a person wears a t-shirt dress with a purple line in the same spot — For FCB Brasil, the need to highlight the strength of the community was crucial in addressing the problem of violence in the country.FCB Brasil

By Natalie Venegas

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Historically and currently, LGBTQ+ communities have been a target of hatred and violence. While there has been significant progress in societal acceptance in some areas, others are still lagging behind, making it dangerous for queer and trans people to live authentically. In Brazil, violence is particularly at the forefront of the minds of members of the community: according to a report by the Observatory of Deaths and Violence Against LGBTI+, Brazil is the country with the most violent deaths among the LGBTQ+ population.

To call attention to this problem, agency FCB Brasil co-created “Visible Mark,” a collection of apparel made in collaboration with designer Isaac Silva that shows the scars left behind by violence.

Natalie Venegas

Natalie is Adweek's breaking news reporter covering Agencies and Creativity.

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