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Now that Dentsu Group’s integrated leadership structure and its amalgamation of its global agency brands into a single Dentsu Creative entity has solidified, the agency has put another piece of the puzzle into place with Paulo Fogaca being named U.S. CEO.
Fogaca’s immediate remit as U.S. CEO is to solidify Dentsu Creative’s vision, strategy and positioning for the U.S., and boost growth for the network and its clients. His first task is to embed with agency teams and brand leaders to learn more about the most pressing business imperatives at Dentsu.