Retailing

Fashion Retailer C&A Enlists DDB Europe for Brand Platform Development

adam&eveDDB will work alongside the agency's offices based in Germany and Amsterdam on the project

A C&A store front with a crowd of people in front
C&A will work with three DDB shops across Europe to implement a new brand platform.Bloomberg/Getty Images
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By Stephen Lepitak

May 19, 2022

Fashion retail brand C&A is set to introduce a new integrated international brand platform with the appointment of DDB’s European agencies for its development.

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Headshot of Stephen Lepitak

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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