Food & Beverage

Fake Cheese, Long a Flavor Failure, Is Growing as Brands Like Daiya Refine the Recipe

Campaign from TDA Boulder focuses on craving and simple moments rather than selling veganism

Screen Shot 2020-10-07 at 12.53.16 — DA_Boulder promotes the taste of Daiya vegan cheese––with the help of a very cute baby.DA_Boulder / Daiya

By T.L. Stanley

October 7, 2020

It might be unspoken in the marketing world, but it’s no secret to consumers who have eaten fake cheese in the last few decades: Many of those products are, well, gross.

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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