Exclusive: Con Edison Names Code and Theory Agency of Record

Assembly will handle media buying and planning

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An electric client win for Code and Theory could shine a light on what the proposed merger of MDC Partners and Stagwell Group could look like.

Con Edison, one of the country’s largest energy companies, has appointed Code and Theory as its agency of record today. Code and Theory will partner with MDC Partners’ Assembly on media buying and planning responsibilities, with the two agencies collaborating closely. Havas was the incumbent on the account.

A focus on clean energy

The agencies will be responsible for working across a number of advertising channels and more direct customer communications, with a focus on Con Edison’s clean energy commitments.



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