Everyone Is Your Mom in This Crazy Delta Stunt That Guilts You Into Flying Home

W+K New York surprises Seattle with maternal flash mobs

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On the continuum of maternal guilt trips, Delta Air Lines may have carved out some new, good-natured ground with a stunt that encourages Seattle residents to fly home to see their mothers.

Created by Wieden + Kennedy New York, “Seattle to Mom” is clean fun and the crown jewels of the campaign are in-person stunts where look-alikes dress up in identical outfits.

A mom from Michigan catches her daughter outside talking to a friend while another from Chicago (who knows, to the mile, how far Seattle is from home) overtakes the coffee shop where her daughter works—with a little bit of help.

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