This New Ad Council PSA Illustrates the Enduring Power of Kindness

Kids exposed to bullying share a message from the future

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The thing about childhood trauma is it has a way of latching onto every single one of the senses for years to come. Decades later, a person who was bullied might be able to recall the names they were called during P.E. or the sweater they wore while they were teased in the lunchroom.

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