This Emotional Ad Tells the True Story of How the Ronald McDonald House Started in Sweden

Nord DDB gives an impactful history lesson

paul and irene lederhausen with their daughter erica
Paul and Irene Lederhausen with their daughter, Erica, who suffered from cystic fibrosis. McDonald's Sverige

It’s not every day you see a McDonald’s ad that truly tugs at the heartstrings. Yet that’s exactly what Nord DDB’s latest ad for the fast food chain does.

@ErikDOster Erik Oster is Adweek's senior writer covering Agencies.