Accounts

eBay Consolidates $250 Million Global Media Account With WPP

MediaCom named global media agency of record for ecommerce giant

illustration of ecommerce giant ebay and marketing company wpp logos — Ebay spends about $250 million annually on measured marketing.Sources: Ebay, WPP, Getty Images

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Ebay has consolidated its media account with WPP, naming MediaCom as its global media agency of record.

MediaCom has been the brand’s media agency of record in Europe and Australia, while Publicis handled the business in North America. The appointment follows a closed review between MediaCom parent company WPP and Publicis. According to a source with direct knowledge of the matter, the appointment excludes Asia, a region where eBay operates a number of brands and employs a different approach.

“Ebay’s