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Ebay has consolidated its media account with WPP, naming MediaCom as its global media agency of record.
MediaCom has been the brand’s media agency of record in Europe and Australia, while Publicis handled the business in North America. The appointment follows a closed review between MediaCom parent company WPP and Publicis. According to a source with direct knowledge of the matter, the appointment excludes Asia, a region where eBay operates a number of brands and employs a different approach.