Dunkin' Names Anomaly Its New Creative Agency of Record

BBDO handled creative for the previous three years

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Dunkin’ has named Anomaly as its new creative agency of record.

Anomaly will lead overall creative strategy and development for Dunkin’. The agency will have direct responsibility for national broadcast, digital video and audio, social and out-of-home advertising development. Anomaly’s initial offerings for Dunkin’ is expected to debut in 2022.

Dunkin’ has experienced many changes over the past few years. The company underwent a rebrand in 2018, dropping “donut” from its name. The brand was later purchased by Inspire Brands in late 2020 and hired a new U.S.



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