AdFreak Dunkin’ Mocks Branded Apparel Trend With ‘Cappu-chinos,’ ‘Americano-veralls’ and More Sadly, you can't actually buy these handy outfitsBy David Griner|November 19, 2018Who wouldn't want a Latte-nk Top?DunkinShare By David Griner|November 19, 2018Share With everyone from KFC to IHOP getting in on the branded apparel kick recently, you’d be forgiven for thinking Dunkin’s new lineup of espresso-themed clothing is the real deal. But I’ve got bad news for those of you looking to dual-wield some cups in your Cappu-chinos, rock a stylish set of Americano-veralls or show off some foam art in a Latte-nk Top. These highly practical creations from the formerly donut-specific chain and agency BBDO New York are not actually available for purchase. They’re simply part of a campaign announcing the brand’s espresso offerings, with a new espresso recipe, new cup designs and more. Part of a campaign called Sipping Is Believing, the digital-only stunt will be joined by two very different TV spots, which show how the espresso drinks are being received in workplaces, such as a hospital and typical office: The campaign will also include radio, digital display and social media. Through a Lyft partnership, the brand will offer free rides to Dunkin’ locations on Black Friday, Nov. 23, between 4 a.m. and 3 p.m. for the first 25,000 people who use the promo code “SipDunkin”. CREDITS: Agency: BBDO New York Client: Dunkin’ Campaign: “Gary” “Subtitles” “Espresso-Wear” Worldwide Chief Creative Officer: David Lubars Chief Creative Officer New York: Greg Hahn Executive Creative Director: Doug Fallon Executive Creative Director: Steven Fogel Associate Creative Director: Talon Gustafson Senior Art Director: Brian Pinkley Director of Integrated Production: David Rolfe VP, Group Head Executive Producer: Dan Blaney VP, Executive Producer: Diane McCann Producer: Katie Greene EVP, Senior Director: Jim Santora VP, Account Director: Tyler Harris Account Manager: Alexandra Castellanos Planning Director: Liz Lee Live Action Production Company: O Positive Director: Jim Jenkins (Gary and Subtitles) Director: Brian Billow (Espresso-Wear) Executive Producers: Ralph Laucella and Marc Grill Food and Graphics (Gary and Subtitles) Production Company: Squad 47 Director: Steve Greenstein Edit House: Mackenzie Cutler Executive Producer: Gina Pagano Editor: Pamela Petruski (Gary) Editor: Gavin Cutler (Subtitles) Editor: Ryan Steele (Espresso-Wear) Espresso-Wear Music: Bang Music Adweek Adweek