Dr Pepper Snapple Group Rewrites History to Promote Its New Straight Up Tea

The brand revisits the Boston Tea Party for its first campaign

Dr Pepper Snapple Group is starting to spread the word about its new brand, Straight Up Tea, and, while doing so, is spreading some wild rumors about what sparked the Boston Tea Party.

@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.