Agencies Dr Pepper Snapple Group Rewrites History to Promote Its New Straight Up Tea The brand revisits the Boston Tea Party for its first campaignBy Lindsay Rittenhouse|June 4, 2018Share By Lindsay Rittenhouse|June 4, 2018Share Dr Pepper Snapple Group is starting to spread the word about its new brand, Straight Up Tea, and, while doing so, is spreading some wild rumors about what sparked the Boston Tea Party. In its first national campaign from the Richards Group, the tea brand (which claims to be made from only all-natural ingredients), takes viewers back to Dec. 16, 1773, where they find themselves on a ship in the Boston Harbor preparing to toss some chests of tea into the sea alongside the Sons of Liberty. But this time, the protesters could care less about taxation without representation—all they care about is ridding Boston of tea made with artificial ingredients. And they’ll risk death to do it. One can probably guess which tea brand (naturally) gets spared in the 15-second TV ad below. The national TV ad will run through the end of August. It is supported by digital and social assets, including one six-second video. Below are a few examples of the social spots. CREDITS: Client: Dr Pepper Snapple Group Agency: The Richards Group, Dallas Campaign: Straight Up Tea Creative Directors: Brian Linder, Bill Cochran Copywriter: Jack Westerholt Art Director: Will Zamora Producer: Sharon Chortek Director: Roderick Fence Production: Bully Pictures Post Production: Charlie Uniform Tango Editor: Alex Campos Visual Effects: Joey Waldrip/Artie Peña Colorist: Matt McClain/Filmworkers Dallas Audio Mix/Sound Design: Jake Kluge and Nick Patronella Clients: Brent Chism, Nita Sherrard, Ben Kravit Brand Management: Sean Donovan, Robin Shelby Adweek Adweek